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Bud light ends campaign amid slow sales
The beer behemoth showcasing a same-sex wedding in its Pride Month work isn't all that surprising. it is, after all, the one-year anniversary of the U. The spot will also appear on prime-time broadcast channels in New York and L. To promote the campaign, MediaCom, Bud Light's media shop, amplified it through social media. The illuminated billboard above is up in NYC. Rogen, along with Amy Schumer, then runs through wedding cliches like. The marketing strategies behind Bud Light and its older brother Budweiser are moving in very different directions. We created this spot because equality for all Americans is a concept that unites many Bud Light drinkers. And, of course, June is big for wedding season. While the liberal Bud Light toasts diversity, Budweiser is playing on a rise on nationalistic fervor by temporarily renaming itself "America. An image from the new ad. In January, Lambrecht told Business Insider that the brand was making radical changes to its strategy to reflect the way consumers and society are changing.
A new commercial for Bud Light celebrates same-sex marriage in honor of June being LGBT Pride Month. The AB InBev (BUD) beer.
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